3 Things...

We hope you are enjoying your last few days of summer! 

A few things we wanted to let you know:

1.  Saturday August 30th is the last day to get your hands on our Summer Sale! Hurry in to receive 50-70% off select items, before they're gone!

2. We have worked hard to bring you a fabulous Fall 2014 online campaign, stay tuned next week for the launch!

3. Saffron Road has so many stunning new arrivals - hurry in while your size is still here!

That's it from us!

See you soon!

Operation Magpie

At Saffron Road, we LOVE supporting local talents. We would not exist without the support of our London customers so we know firsthand the value of buying close to home.

We have had the pleasure of teaming up with one of our favourite familiar faces, Lori Smith.  Lori is a creative entrepreneur who has ventured into the world of paints, custom furniture, and home decor.  Operation Magpie is located downtown London, at 82 York Street, Unit A (across from the LCBO).

Lori can help transform those old, valuable furniture pieces that no longer suit the décor of your home by giving them a face-lift. She can help you stylishly incorporate these pieces back into your life. If you are in the market to buy one-of-a-kind furniture for your home, we highly recommend visiting Lori first. If she doesn’t have what you need, she can create it!

Saffron Road and Operation Magpie have collaborated by incorporating shared pieces in the window displays!  Be sure to check out our Window for some of Lori's featured work.

Flashback Friday!

We wanted to have a little FUN on this Flashback Friday and give you an insider's look at a buying trip in New York City. Back in February Gail-Lynn, Brianna, and Jennifer spent three fashion-filled days in the Big Apple. Two of fashion's largest trade shows, Coterie and D&A took up most of their time, along with some private appointments throughout the city, a couple great meals and a even quick stroll along the High Line. These three ladies may make the job look easy, but we assure you they put in a lot of hard work to find you the best for the upcoming Fall 2014 season!

This blog features a highlight video and photographs of their trip!    

Welcome Spring '14

The clocks have sprung ahead, the temperatures are trying to rise, and quite frankly, we're just fed up of the cold and ready for Spring! Today we officially launch Spring '14 at Saffron Road and couldn't be happier about it. Check out a few of our exciting looks on our homepage and go behind the scenes with our fun video from the day of the photoshoot. Only thing left to do is to come in and shop these looks for yourself!   

Behind the Lens

We're launching our SPRING 2014 website lookbook & video this coming Monday and couldn't be happier! We are so grateful to have such a well-rounded, high energy, and creative team at Saffron Road who make this job look easy! Below is a gallery of photographs that take you behind the scenes of our Spring 2014 photo shoot. 

A visit from Tessa

It was very exciting having Tessa Virtue walk through the doors of Saffron Road yesterday, Olympic medal in hand! Tessa is a long-time customer at Saffron Road, so you can just imagine how much we enjoyed following her and Scott as they represented Canada at the Sochi Olympics. Such a talented athlete AND she loves fashion! What's not to love about her?!  

Congrats Tessa & Scott!

We're always proud to support Canadian designers, but tis the season to be proud of our phenomenal athletes! We especially want to congratulate our local favourites Tessa Virtue and Scott Moir. Their performance at Sochi was truly magical!

Thank you Tessa and Scott! 

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Merry Christmas

From our Saffron Road family to yours, we wish all who are celebrating a VERY Merry Christmas! We hope you had a wonderful day surrounded by loved ones, great food and only wonderful memories. 

Just a reminder, we will be closed until December 27 when we re-open for our boxing day sale. 

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Holiday Ready!

With Christmas just days away and 2014 only a couple weeks from now, we're holiday ready at Saffron Road! Our facebook page and homepage have been featuring some of our favourite holiday looks. We even launched two videos to help get you into the festive spirit. If you haven't had a chance to already, you should check them out!   

With the 12 Days of Saffron behind us, we're getting you through the next 9 days with our 9 Ladies Dancing. It's just a fun way for us to feature some looks we love for the holidays and to inspire your fashion loving ways. We're happy to help you find your perfect holiday look, so come on in and join the fun!  

Here's a sneak peek of what the next 9 days of blogs might look like....  

Photo Credit: Foxglove Photography


Ready or not...

At Saffron Road, we're officially in holiday mode! For the next month, we hope to bring you all you need for the holidays; whether it's finding the perfect gift for him or her, or finding a glamorous outfit for hosting a holiday event, we've got you covered.  

Here's part one of our Holiday Look Book video!  It features a few of our favourite holiday looks that we hope will have you as excited for the holidays as we are!  

Jazz It Up

We'd like to congratulate the Fanshawe Fashion Merchandising program for hosting a glamorous fashion filled evening. What a fun way to support a very worthy cause! Gail-Lynn and Jennifer are proudly dressed in Canadian designers Comrags and Greta Constantine.


Throw Back Thursday

Even though it was not long ago, we are now wishing we were back in NYC at the Liebeskind party!  While away on one of their buying trips in September, Jennifer, Jonathan, Brianna and Gail-Lynn hung out at the the flagship store in the trendy SoHo neighbourhood. It was a truly enjoyable evening spent listening to live music, snacking on appetizers, sipping on drinks and conversing with people from all around the world who share the same love...Liebeskind bags.

In additional to throwing a great party, Liebeskind also makes some beautiful bags! There's always something new and exciting from them, so come and check it out.  



Date Night!

There are a couple things to think about when trying to plan a fun night out in London, Ontario:  1. Where to go?  2.  What to wear? 

A favourite dinner spot for the SR ladies is The Tasting Room, a couple blocks down from us on Richmond Street. We love that you can choose a few plates from their sizable appetizer menu and share them, or enjoy a delicious main. We recommend taste testing a flight of wine and finding a new favourite to have with your meal. 

Below Jesse and Holly are trendy-casual ready for their date! Their look is effortlessly chic with pieces that offer versatility. With just a few easy changes in accessories, Holly's look can easily take her from the office desk right to dinner. Jesse's sweater can be worn back to a button up shirt and slim pant for a more work appropriate look.

Fun and fashionable, both in attire and location!    

Jesse is wearing:  Autumn Cashmere, James Perse, The Fry Company, Graf & Lantz and Fidelity Denim  

Holly is wearing: Vince Camuto, Doma, Marie Saint Pierre and  Amet & Ladoue