Blog

Behind the Lens

We're launching our SPRING 2014 website lookbook & video this coming Monday and couldn't be happier! We are so grateful to have such a well-rounded, high energy, and creative team at Saffron Road who make this job look easy! Below is a gallery of photographs that take you behind the scenes of our Spring 2014 photo shoot. 

Merry Christmas

From our Saffron Road family to yours, we wish all who are celebrating a VERY Merry Christmas! We hope you had a wonderful day surrounded by loved ones, great food and only wonderful memories. 

Just a reminder, we will be closed until December 27 when we re-open for our boxing day sale. 

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Ready or not...

At Saffron Road, we're officially in holiday mode! For the next month, we hope to bring you all you need for the holidays; whether it's finding the perfect gift for him or her, or finding a glamorous outfit for hosting a holiday event, we've got you covered.  

Here's part one of our Holiday Look Book video!  It features a few of our favourite holiday looks that we hope will have you as excited for the holidays as we are!  

Your Holiday Wish List

The upcoming weeks are hectic! Social functions, completing the 2013 to do list and all that comes with getting ready for the holidays. We know a lot of this falls into your lap but while you're busy checking off everyone's wish lists, make sure to to save time to fill out yours.

Come to Saffron Road where we make it easy for you to get exactly what you wished for. Find the things you love most in store, write them down and take the list home to stick on the fridge (or any other noticeable spot)! When your special someone comes in to pick out your gifts, they will receive 10% off anything from you list as well as complementary gift wrapping. We'll even keep a copy of your wish list in case they forget to bring it with them. See you soon and let the Holiday shopping begin!    

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Trend Alert: The Silk Bomber

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The silk bomber is trending for both the current Fall season and moving forward into Spring 2014! We've picked up this fun trend from Equipment because when it comes to silk, no one does it as well as they do. We're currently offering both a classic black & white print and a bold floral print as featured above.


So how do you make use of these must have jackets? We suggest throwing one over a LBD, pair it with a fitted skirt or back to a great pair of jeans. Play with layers and textures under the bomber, like a boxy tee or fine knit sweater. Still not sure? Take a look and get inspired by some street styles that have incorporated this hot trend. 

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Hounds + Fashion

Have you ever taken a hound dog out for a walk? In case you haven't, make it known that they are STRONG!  We couldn't stop laughing as the three of us SR ladies did our best to keep hold of the two pups. We had a fun afternoon with great Fall fashion, beautiful weather and these adorable hounds. Our looks feature:   

Brianna: Svee, Sarah Pacini, Rose Pierre, Vince Camuto, Happy Socks & Ronen Chen 
Holly:  Fidelity Denim, Autumn Cashmere, Citizens of Humanity, Ayala Barr & The Frye Company
Jennifer: Autumn Cashmere, House of Harlow, Mode France, Theory 38, Rich and Skinny & The Frye Company.

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Wine, Cheese & Fashion Show Evening

What a Wednesday night we had celebrating Fall with wine, cheese and fashion! It's always such a great energy to have the store filled with familiar and new faces who are as excited about fashion as we are. Whether you missed the event or just want a refresher, you'll have to check Saffron Road's Facebook page for pictures of the looks from our store runway. In the meantime, enjoy some fun shots from the evening.    

As always, we thank the many hands to helped put the evening together, the generosity of all who donated and all those who came out to support local!  

Photo Credit: Holly Thompson  

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Last Thursday evening was not our average Thursday evening! We had the pleasure of attending the Greta Constantine Summer Poolside Party downtown Toronto. It was such a fun way to spend a summer evening. To have to pick a highlight of the event would be a challenge though. Perhaps it was the sneak peek of the Spring 2014 collection (we can’t wait to see the rest of it!), or sharing a few laughs with designers Kirk and Stephen, or the people watching, OR maybe…it was the part when the models, dressed in sequin gowns took a dip in the pool with that not-so-bad looking guy. Either way, thanks for a great evening Greta Constantine!  

We had so much fun with White Cabana blogger Jordana when she paid Saffron Road a visit! Jordana did something we strive to do for all of our customers- style herself in a way that compliments her lifestyle.  It can be difficult to balance the wardrobe woes of comfort and fashion while meeting your specific lifestyle needs. Comfort and feeling fashionable is key to a confident look and Jordana was able to find just that!

We’re happy to share some of the looks Jordana put together,  but you can also read more about her personal experience on her blog.  Thank you Jordana for spending a morning with us. We truly loved connecting with you!

If you are a blogger wanting to network with us in a fashionable way, please email Jennifer@saffronroad.ca.  We’ve love to get creative with you! 

SR owner Gail-Lynn recently celebrated a BIG birthday (we’ll let your imagination run wild). To celebrate, she and her family went “home” to Trinidad to be with family and friends.  A short week is always tricky to pack for!  Although not everything is photographed, here are a few shots of what Gail-Lynn and Brianna sported while away.