Blue Print

Denim continues to be a staple for anyone's wardrobe. With the perfect pair of jeans, you'll be ready for whatever comes your way this Fall. We're got you covered with our selection from Hudson, Citizens of Humanity, Nudie Jeans, and Current/Elliot. Flared, skinny, crop, straight, boyfriend. Low rise, mid rise, high rise. Clean, raw, ripped, destroyed.  You have many options so come in and find your perfect pair! It's easy to make any denim look dressy or casual with the right footwear from Loeffler Randal. 

Trend Alert!

This season we love the variety in trending textures! Slinky fabrics and chunky knits, paired back to shearlings, leathers, and suedes. Fringe, feathers, and fur add the perfect finishing touch to any look. Play with prints and pops of colour to make these textures come to life!   


We're holding on to Fall for as long as we can and enjoying these unseasonably mild temperatures! Fall is such a fashionable season and layering makes it fun. We loved these Pas De Callais jackets and Autumn Cashmere sweaters so much we had to have them each in two different colours. Come shop this look and get ready for an effortlessly chic Fall season.     

Fall in the Forest City

Layer up this Fall with the season's biggest layering trends! Car coats, ponchos, and vests are a few of our favourites. Boots, scarves, and bags are fun and easy add on accessories. Wear these must have items now as outerwear, and then indoors as we make our way into the colder months. Worn as work wear, or over workout wear, these pieces are sure to get you where you're going in effortless style.

7 Days of Saffron

This year, we're taking our usual 12 days of Saffron and cramming the fun in to 7 action packed days of deals.  From December 8-14, be sure to check our blog daily to see how to save. Remember, the promotion is only good for the day is it advertised!

Come join in the fun, shop local, and don't forget, there is 2 free hours of street parking downtown this month!  


We love Fall at Saffron Road, because it really is a season for fashion. Layers, textures, and luxe fabrics combine to make trends enjoyable, fun, and classy. Our goal is to help you make every moment this Fall a fashionable one!

Stuck in a suiting rut? Theory, Dennis Merotto, and Judith & Charles have introduced wide leg pants, asymmetrical hemmed dresses, and pleated details to the suit. We love that any of their suits can be worn as separates and taken well beyond the office. Let us show you how to go from desk to dinner!

At Saffron Road we get excited when we find new collections that we know you will love! These new labels complement what we already offer, while providing a fresh new look. This Fall, we have a variety of Canadian and International collections such as Anagram, Planet, Torn, and Sam; all waiting to make a new home in your wardrobe.

Plaid is nothing new to the world of fashion; however, it's all about how you style it this season! Theory's muted plaid makes a chic head-to-toe look. Robert Rodriguez's pant/shirt combo is right on trend. And Equipment's always-perfect-print blouse looks phenomenal layered under a solid crop sweater. What else? Take a heavier duty plaid shirt from Sanctuary and tie it around your waist. Have fun with Fall's hottest print and play with plaid!

Be it magazines or social media, there are many ways to find fashion inspiration. Putting that effortless fashion look together is fun and easy when you are equipped with the right pieces from Saffron Road. Think layers with chunky sweaters over beautiful blouses or easy to wear dresses. Update your denim with the return of the bootcut from Koral, or the distressed boyfriend jean as perfected by Current/Elliot. Play with flirty skirts from Velvet and Theory. Pair any look with your Frye boots, then head out the door and get ready to fight off the paparazzi!  

After the long, cold winter last year, you may be in need of a new outer layer. Warm up in a cozy car coat that is trending for Fall, or a down coat to keep you from freezing in sub-zero temperatures. Canadian-made Freed and Freed jackets bring style, warmth, and versatility to carry you from fall to winter. Also, the must-have Moose Knuckles coat is available in 3 different lengths to keep you trendy and toasty. Don't bury your style beneath your layers, add to it with a beautiful coat! 

Stunning silhouettes and feminine details have walked off the runway and into Saffron Road. Be the show-stopper in a body slimming dress by Greta Constantine. Pair a skirt of any length or shape with a silk or bow front blouse. Soft colours, prints, and draping make this trend come alive in your wardrobe.

You know our staple go-to pants - Cambio and Ecru; have you tried DWP or L.A.M.B. that offer fashion and comfort? Edgy and waxed, soft and silky, bold and pleated, or wide leg pants are great bodies this season. Have your pick! If you are a skirt lover,  try full skirts from Theory, bold printed skirts from Torn and By Malene Birger, or a luxe leather skirt from Graham and Spencer.

Celebrating 25 Years Of Fashion at Saffron Road!

What a fun night we had celebrating 25 years of Saffron Road on Thursday! We still cannot believe how many customers and friends came decked out in their black and white to help us celebrate.  We were also thrilled some of our industry representatives from Toronto, as well as Canadian designers Judy Cornish and Joyce Gunhouse of Comrags, and Dennis Merotto were able to join us. A huge heartfelt thank you to all!

Big thanks goes out to The Only for catering, Green With Envy for the stunning flowers, and the always fantastic team at Saffron Road!   

You're Invited!

Celebrate 25 years of Saffron Road fashion!

We invite you to attend our exclusive cocktail party:

Thursday October 2nd
From 7:00-10:00pm

At Saffron Road

Space is limited

RSVP by September 27th or 519.673.3406
Kindly dress in black or white

3 Things...

We hope you are enjoying your last few days of summer! 

A few things we wanted to let you know:

1.  Saturday August 30th is the last day to get your hands on our Summer Sale! Hurry in to receive 50-70% off select items, before they're gone!

2. We have worked hard to bring you a fabulous Fall 2014 online campaign, stay tuned next week for the launch!

3. Saffron Road has so many stunning new arrivals - hurry in while your size is still here!

That's it from us!

See you soon!

Operation Magpie

At Saffron Road, we LOVE supporting local talents. We would not exist without the support of our London customers so we know firsthand the value of buying close to home.

We have had the pleasure of teaming up with one of our favourite familiar faces, Lori Smith.  Lori is a creative entrepreneur who has ventured into the world of paints, custom furniture, and home decor.  Operation Magpie is located downtown London, at 82 York Street, Unit A (across from the LCBO).

Lori can help transform those old, valuable furniture pieces that no longer suit the décor of your home by giving them a face-lift. She can help you stylishly incorporate these pieces back into your life. If you are in the market to buy one-of-a-kind furniture for your home, we highly recommend visiting Lori first. If she doesn’t have what you need, she can create it!

Saffron Road and Operation Magpie have collaborated by incorporating shared pieces in the window displays!  Be sure to check out our Window for some of Lori's featured work.